J.Hilburn

J.Hilburn

J.Hilburn is a premium custom menswear brand selling 10+ categories to men looking to feel their best all the time. Known for its exceptional craftsmanship and personalized approach, J.Hilburn offers a bespoke experience selling its products through independent stylists. The brand can compete on quality and price with designer brands but is now looking to gather more of the market share in menswear; I was tasked with doing a competitive analysis to see how best the brand could use its strengths to enter new markets. The research finds that the next generation of customers is willing to invest in custom, with J.Hilburn positioned to make them fit-accurate designer quality clothes. This deck led to an investment in their online presence and marketing for the next year.